Privacy Policy

Last updated: 12 January 2026
Website: www.animaltrainingtoolkit.co.uk
Controller: Nikki Morrison, Animal Training Toolkit (“we”, “us”, “our”)

This Privacy Policy explains how we collect, use, store, and share personal data when you use Animal Training Toolkit (the “Site”), in line with the UK GDPR and the Data Protection Act 2018.

A. Information you give us

• Email signup: email address (and name if you provide it)
• Contact forms: name, email address, message content, and any details you choose to include

B. Information collected automatically
When you browse the Site, we may collect:

• IP address, device type, browser type, operating system
• Pages viewed, links clicked, approximate location (derived from IP)
• Date/time of visits and referral source

C. Cookies
We may use cookies and similar technologies to enable the Site to function properly, remember your preferences, and (if enabled) measure usage.

We use your personal data to:

• Send newsletters/updates if you sign up
• Respond to messages and provide support
• Operate and protect the Site (security, troubleshooting, fraud prevention)
• Improve the Site and understand how it’s used (analytics, if enabled)

We rely on these lawful bases to process personal data:

• Consent
  • Email marketing/newsletters (you can unsubscribe at any time)
  • Non-essential cookies/analytics (where a cookie banner is used)

• Legitimate interests
  • Responding to enquiries and running the Site effectively
  • Keeping the Site secure and preventing misuse

(You can object to processing based on legitimate interests in some cases.)

• Legal obligation
  • If we must keep or disclose information to comply with the law or regulatory requests

If you sign up, we’ll send you emails about news, updates and offers.

• You can unsubscribe anytime using the link in our emails.
• We may use an email service provider (see “Processors” below).

When you contact us, we use the information you provide to:

• Respond to your request,
• Keep a record of the conversation for customer support and administration.

We may use Google Analytics to understand how visitors use the Site (e.g., which pages are visited, time on site). If we enable it:

• We’ll show a cookie banner and request your consent for analytics cookies (where required), and
• You’ll be able to accept or reject analytics cookies.

We may share your data with trusted third parties that help us run the Site, for example:

• Website hosting and infrastructure providers,
• Email newsletter provider (e.g., Mailchimp, ConvertKit, etc.),
• Form handling/spam prevention tools,
• Analytics provider (if enabled).

These providers process data on our instructions and only as needed to provide their services.

We do not sell your personal data.

Some service providers may store or process data outside the UK. Where this happens, we’ll ensure appropriate safeguards are used (such as the UK International Data Transfer Agreement or other recognised safeguards).

• Email signups: retained until you unsubscribe or we delete inactive records.
• Contact enquiries: retained for as long as necessary to respond and for reasonable record-keeping purposes (typically up to 12 months, unless you request its deletion sooner).
• Technical logs/security: retained for a limited period as needed for security and troubleshooting purposes.

You can request that we delete your data at any time (see “Your rights”).

You have rights under UK data protection law, including:

• Access – request a copy of your data
• Rectification – correct inaccurate data
• Erasure – request deletion (in certain circumstances)
• Restriction – limit processing (in certain circumstances)
• Objection – object to processing based on legitimate interests
• Portability – receive your data in a usable format (in certain circumstances)
• Withdraw consent – for processing based on consent (e.g., marketing)

To exercise your rights, contact us at info@animaltrainingtoolkit.co.uk

You also have the right to complain to the Information Commissioner’s Office (ICO)

We take appropriate measures to protect personal data, but no system is entirely secure. Please refrain from sending sensitive information through our contact forms.

Our Site may link to third-party websites. We are not responsible for their privacy practices; please review their policies accordingly.

The Site is not intended for children under 13, and we do not knowingly collect data from individuals under 13.

We may update this Privacy Policy. We’ll post the revised version on this page and change the “Last updated” date.

Nikki Morrison, Animal Training Toolkit
Email: info@animaltrainingtoolkit.co.uk